Immersive, touch, analog-AI, Bronco UX trends Freedom at last~!!
Our second kid finally got their driver’s license. I stressed way more than with the first, but everything actually went pretty smoothly. Today was their first solo drive to school, and the photo of them beaming, perfectly parked between the lines… a mom’s brain went 😱
Guess who’s officially off chauffeuring duty… for now 😎 |
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It’s true… the drive to school is about 15 miles, and even without taking the freeway—just the local roads—they managed it so well. I’m just so grateful. Fortunately, for the second child, it’s now possible to take the written test at home, so we didn’t have to deal with the busy DMV in California. It’s still an official state test, but taking it at your own desk… who would’ve imagined? A proctor watches via webcam, so cheating is impossible, but still, the convenience is amazing.
Once they pass the written test, high school students aged 15.5–18 are required to complete at least six hours of behind-the-wheel practice with DMV-certified instructors. They go over everything in detail—brakes, accelerator, side mirrors—and I feel so relieved that professional guidance is part of the process. It really makes you appreciate how challenging and intimidating it is to operate a big machine like a car. It also reminded me how tough it was when my husband taught me to drive back in our newlywed days. (We argued a lot… haha.)
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On the day of the driving test, my husband took our child to the DMV. Before the road test, they had to check everything for safety—parking lights, turn signals, parking brake, defogger, hand signals, and more. Suddenly, the brake lights went out, causing a moment of panic. Luckily, a friend nearby runs a repair shop, so they rushed over to get the brake lights replaced. They ended up taking the test last, and thankfully, they passed on the very first try.
The nerves were so intense that afterward, they said their whole body ached from the stress—as if they’d caught the flu from just being that anxious. |
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Just when I thought the hardest part was over, the biggest hurdle was waiting—insurance! I’d heard that all types of insurance, including homeowners, have gone up, but adding a teen driver sent the premium through the roof. For someone under 21 with no driving experience, our insurance shot up 100%—around $800 a month! Yes, that’s real 😵.
This is why many parents don’t immediately buy a car even after their teen gets a license until they’re 21. Luckily, we still have the car our older child used, so the burden isn’t as bad. For families buying a new car, though, this can be a serious financial challenge.
Money aside, it feels like we’ve cleared one more parenting hurdle today, and I can’t help but feel a little proud. Hang in there, all you parents out there!
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🌌 A Miniature Universe Inside the Mall
Merlin Entertainment, the UK-based theme park and attractions company second only to Disney in scale, operates resorts and parks worldwide, including Legoland. The company is now turning its attention to shopping malls with a fresh approach. In Illinois and Minnesota, Merlin plans to open two immersive experience spaces, WONDRA and Super Neon, where visitors can create personalized, cloud-like natural environments through voice interaction or enjoy interactive light shows that “paint with light” using neon and other effects.
What makes these projects remarkable is that Merlin achieved in less than a year what previously took years under traditional development cycles. Beyond the technological achievement, these experiences redefine the mall as more than just a place to shop, transforming it into a destination for interactive, sensory-rich entertainment.
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📈 Jenna's Insight
# From Immersion to Awe
In today’s highly digital urban life, consumers are seeking experiences that go beyond mere entertainment—they want moments of awe. Studies even show that experiencing awe in nature can reduce stress, alleviate feelings of isolation, and provide psychological healing.
How are other companies responding to this demand?
Rivian – “Adventure Is In Us" Concept Store + Adventure drive
Rivian’s concept store in New York’s Meatpacking District is more than a typical car showroom. The space is designed as a mixed-use cultural hub, welcoming the local community and a diverse range of visitors.
(Details: Business insider)
Through the Sound Immersion Room, visitors can experience the sights and sounds of nature, offering a sense of connection even within the city. The store also includes a lounge supporting local food, coffee, and art, allowing guests to engage with the community’s culture. Museum-style storytelling exhibits further convey Rivian’s philosophy and nature-centered values in a visually compelling way.
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BMW – A Brand Space Centered on Dramatic Experiences
BMW Welt in Munich, Germany, is designed to transform vehicle delivery from a routine process into a dramatic brand experience. Even while waiting for their cars, customers are immersed in the BMW world through a variety of visual and sensory elements.
At the product information center, multiple screens present details about each customer’s vehicle in a cinematic style. The showroom displays the cars like showpieces, and when customers finally pick up their vehicles, the experience is staged like walking down a red carpet, making the moment feel truly special. |
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James Turrell’s work demonstrates that even simple light can create a profound sense of depth and space. A car interior could become a theater or an art gallery. Imagine a dashboard that reacts like an installation, transforming the environment around you. Screens that display functional information are already sufficient—perhaps the greatest experience a car can offer is not movement, but emotion. What feelings can it give as a gift? Brands that seek the answer will redefine the future of mobility. |
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ouch-Responsive Textiles : Soft Interfaces
- Liquid Metal + Knit Fabric = A Touch-Responsive Lighting Interface
WINT Design Lab has created a unique lighting system by embedding liquid metal into fabric, combining it with their Soft Interface technology. The surface of the light is made of custom knit textiles, and pressing it with your fingers alters the internal circuitry, changing both brightness and color temperature.
Instead of clicking buttons, users can directly control the intensity and warmth of light with their fingertips. The tactile feedback from manipulating the fabric creates a new, multisensory experience, linking touch and vision. This approach holds exciting potential for applications in car interiors, home design, and many other environments.
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Imagine adjusting the brightness of a car’s interior lighting by pressing on the fabric of the A-pillar or door panel. Even in the dark, this could work without any additional light. By personalizing the touch-responsive areas, the interface could offer a truly unique, user-tailored experience. Replacing traditional buttons with fabric touch zones would also allow for more intuitive controls while driving. Ultimately, this approach could elevate the driver experience while keeping the interior design clean and uncluttered. |
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Analog Meets AI Emotion: Kitchen Cosmo
Moms can glance at a fridge and instantly imagine what meals to make, but college students or those unfamiliar with cooking often struggle to transform ingredients into dishes. MIT students Jacob Payne and Ayah Mahmoud created an AI device that does just that—scanning available ingredients and generating recipes based on mood, skill level, and dietary preferences, printing them instantly.
Simply place leftover ingredients on the pad, and the AI-equipped device scans them, producing a printed recipe receipt from the built-in thermal printer. The design is strikingly classic. Why retro instead of modern or sleek like Smeg? It seems intended to evoke a comforting, maternal nostalgia. The device isn’t just a recipe printer—it offers a tactile, hands-on experience that feels helpful and approachable. It turns abstract, distant AI into a warm, practical kitchen assistant.
Ultimately, Kitchen Cosmo shows more than technological capability—it demonstrates how AI can integrate into daily life in a friendly, human-centered way. Perhaps its design even draws inspiration from 1970s kitchen computers.
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Ford Bronco Roadster : The Wild Icon of Freedom
In 1965, riding on the success of the Mustang, Ford ventured into the off-road market, giving birth to the Bronco. The 1966 U13 Roadster was a bold statement for its time—no doors, no roof, no rear seats. Its claim as the “world’s first 4WD sports car” wasn’t an exaggeration. The Bronco wasn’t just a machine for rough terrain; it was a tool that let drivers connect directly with nature. Close your eyes, and it could almost be mistaken for a wagon racing down untamed roads in the Wild West.
Over the decades, the Bronco evolved. From the original’s simple lines, it grew larger and tougher, becoming a full-fledged SUV. By the sixth generation in 2020, off-road spirit was packaged with modern safety and comfort—but much of the raw freedom and simple beauty seemed lost.
The Ford Bronco Roadster Concept, unveiled this year at the Pebble Beach Motor Show, seems to be aimed directly at reclaiming that essence.
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The Roadster Concept seems to begin with a complete deconstruction of the sixth-generation Bronco. The roof, doors, and front B-pillars are boldly removed, creating a fully open experience. It’s not just a retro homage—rather, it feels like a thoughtful exercise in “what can we take away” rather than “what can we add.”
Original design elements are carefully woven into the exterior. The folding tailgate with embossed FORD logo, chrome-style classic bumpers, and Fifteen52 Analog wheels reinterpret 1960s sensibilities through modern proportions and balance.
Due to safety regulations, the Bronco Roadster Concept cannot go into production. Yet, it vividly resurrects the Bronco’s core philosophy—freedom, simplicity, and directness—through a 21st-century lens.
This is more than a retro mimicry. It asks why the Bronco was special 60 years ago and what has been lost in today’s SUV landscape. In short, it’s a compass pointing back to the origins of the Bronco. |
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Excluding Nevada, Utah, Alabama, Alaska, and Hawaii, the Powerball jackpot across 45 states has ballooned to a mind-blowing $950 million—about 1.3 trillion KRW. Today, I joined forces with some coworkers and we splurged on 200,000 KRW worth of tickets. Big spenders, right?
Honestly, the best part is the pre-draw daydreaming. If we win, we’ll buy a house, a car, pay off the kids’ tuition… basically, live like responsible adults, but with way fancier toys.
After taxes, the jackpot comes down to $494 million. If 40 people split it, that’s about 16.8 billion KRW each. Just imagining it makes me grin like a kid who found a candy stash.
And hey, if we hit the jackpot, could this be the very last issue of Up Close America? Don’t worry—I’ll make sure it goes out with a bang. Stay tuned! |
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101 Peters Canyon Rd. Irvine, CA 92606
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